Immersive & Diverse Storytelling from Start to Finish

At any phase of production, our world-class team brings your vision to life with creative and technological expertise. We view every project as an equal partnership and work in close collaboration with our clients throughout the entire creative process.

iDENTITY provides comprehensive design, production and post production to a variety of entertainment clients around the world.

We combine a unique design sensibility with the best new technologies to deliver creative solutions for our clients’ projects. We work with a variety of media and delivery platforms including broadcast and cable television, film, online streaming, branded content and themed entertainment in both 2D and Stereoscopic formats as well as the latest in holographic technologies.

Our Clients

We are passionate about our work and put our collective effort into each new project. Our clients’ success is how we measure our success.


We are a collaboration of pioneering digital artists, technologists and producers, with diverse backgrounds and expertise in a variety of disciplines.

  • Jay Torres

  • Shimooi

  • Stephan Bataillard

  • Reko Moreno

  • Pat Santana

  • Roland Mesa

  • Thomas Trail

  • Alberto Belli

Jay Torres

Founder – Producer/ Director

As an award-winning producer, director, Jay has a wealth of experience in commercials, content creation, and themed entertainment, specializing in VFX, kids & action. He’s worked with Dwayne Johnson, Christopher Walken, Eva Longoria, Jennifer Garner, Terrance Howard, Chris Noth, top ad agencies & brands including Vudu, Tubi, Reebok, Footlocker, Skechers, DirecTV & all major networks and studios. In addition to directing episodic television, Jay was instrumental in helping Vudu start up their original content program which led to reboot and adapt the film “Mr. Mom” into a streaming series where he served as EP/Showrunner. Jay started as a music video editor & was nominated for numerous MTV awards for artists Aerosmith, Bon Jovi, Metallica, MC Hammer & Salt N Pepa. His ability to tell compelling stories using his in-depth technical expertise was on full display when he directed the Universal Studios “Disaster: A Movie Starring You!” starring Dwayne Johnson and Christopher Walken as a hologram in the TEA Award-winning ride film. Jay then moved to long-form storytelling, directing episodic TV first as 2nd Unit Director then went on to receive award nominations for his episodic directing work on “Alias” and “Desperate Housewives”. Jay also serves on the DGA’s prestigious “Special Projects Committee”. 


Sr. Art Director, VFX Supervisor

Shimooi is an esteemed VFX artist, achieving numerous accolades for her pioneering work. Notably, she demonstrated new design techniques for Adobe Software at the National Association of Broadcasters convention and has been featured in several articles and books on design, effects, and compositing. Her visual style, design, and VFX have been implemented throughout the industry including “Empire” for Fox, “Mr. Mom” for Vudu, “CSI: NY” for CBS, “Night Stalker” for ABC/Touchstone and THEA award-winning “Disaster Studios” for Universal Studios Orlando. Shimooi has designed promos for Fox Television, ABC, NBC, CBS, DirecTV and an extensive list of music videos. Her commercial work includes projects for Sony, TWA, Salomon, Kenwood, and HBO among others. Shimooi received her degree in Mechanical Engineering and worked as an engineer on the International Space Station and Space Shuttle for Rockwell Aerospace Corporation. Shimooi is also bilingual, speaking both English and Mandarin. She now uses her versatile skill set to bring stories to life as the co-founder of iDENTITY. 

Stephan Bataillard

Executive Producer

Stephan is a talented producer with over 25 years of experience. He has worked as a trailer writer/producer and Special Shoot producer for numerous major movie companies and studios including New Line Cinema, Buena Vista, Toy Box Entertainment, and Artisan Entertainment among others. He’s also produced high-end branding films and commercial campaigns for top-tier entertainment clients that include Sony, Universal Studio, Walt Disney, Vudu, Miramax, and more. Throughout his career, Stephan has produced short films, independent features, international broadcast & theatrical commercials, and most recently themed entertainment media content. Stephan is well-versed as an executive producer, agency producer, and post producer and also well-versed bilingually, speaking fluent English and French.

Reko Moreno


Reko is a masterful storyteller in TV, Commercials, and Digital Content, using his craft to tell stories that reflect a diverse and inclusive America. Reko’s standout work allowed him to receive the prestigious NALIP Producers fellowship as well as The Producers Guild Fellowship. Both a creative and an advocate, he served as the former Vice President of NOSOTROS, a historic Hollywood organization, with a mission to cultivate a robust pipeline of Latino talent both in front and behind the scenes of the industry. There, he led the charge in forging relationships with Studios, Networks, and Casting Directors to help create more positive portrayals of Latinos in media. Reko has been featured in Huffington Post, New York Times, Univision, Remezcla, and VoyageLA. A global talent, he has produced and directed projects across multiple continents, in places such as The US, Mexico, Thailand, and London. He recently directed and produced 20 episodes of the international series “Bushido Battleground” for Robert Rodriguez, highlighting the world of Combat Sports.

Pat Santana


Patricia is a Spanish director, creating game-changing narratives with striking visuals. Patricia studied Art and Design in Barcelona, and worked in advertising for over a decade before a turning point in her life led her to New York to pursue her dream of becoming a director. Patricia’s directorial projects have been selected at renowned festivals like Cinequest and Hollyshorts and her latest short film, “Streetlights”, screened at several festivals around the globe, including premiering at the Oscar-Qualifying LA Shorts Fest 2018. In 2018, Patricia had the honor to be part of the “Filming With Werner Herzog’s” workshop in the jungle of Peru–– an experience that changed her as a person and filmmaker. She is now in development of her first feature, “Mal Aire”, based on the short she shot with Herzog and recently, she was selected for Ryan Murphy’s Half Initiative program, where she shadowed EP Brad Buecker on 911 Lone Star. Today, Patricia works in LA as a commercial/branded content director. Her work as a filmmaker is driven by her philosophy that storytelling holds the power to promote tolerance and challenge the stereotypes of how certain communities are perceived. Patricia is also a proud member of WIF and NALIP. Patricia is bilingual, speaking both English and Spanish fluently.

Roland Mesa

From trailer editor, to studio exec, to filmmaker, Roland has worked on some of the world’s biggest films throughout his outstanding career. At 20th Century Fox, Roland was instrumental in creating audio/visual and print campaigns for “The Star Wars Trilogy: Special Edition”, Baz Luhrmann’s “Romeo + Juliet”, “Waiting to Exhale” and “Independence Day” (for which he and his team were named “Entertainment Marketers of the Year”). At The Cimarron Group, Roland produced advertising pieces for numerous films including, “X-Men”, “Elf”, and “Lara Croft: Tomb Raider”. His directorial work includes an HBO “mockumentary” on Tim Burton, an episode of “Tales From the Crypt”, and the TV movie, “Revenge of the Nerds III”. Then at Toy Box Entertainment, Roland worked on documentary and promo pieces for “The Smurfs”, “The Social Network”, “Kingsman” and so many more. Roland has also produced advertising content for Walt Disney Parks & Resorts and was honored with the Mobius Award for “Best Recreation, Leisure & Travel Campaign” and the Silver Addy for “Best National TV Campaign”. His brand work extends to corporate image videos and PSA’s for The ALS Association, AARP, The National MS Society among others, as well as the historical documentary shown on the Sony Pictures Studio Lot Tour. He recently directed multi-award winning TUBI Digital Camapign starring Chris Noth, Terrance Howard, Nicole Scherzinger, Robin Thicke and Carmen Electra.  Roland is bilingual and speaks both English and Spanish fluently.

Thomas Trail

Tom Trail is an experienced director, born in Argentina and growing up in Indonesia. Tom later attended USC School of Cinematic Arts, earning a double major in Still Photography and Film Direction. Tom has gone on to direct over 70 music videos, commercials, branded media, and the feature film “Klepto”, which he wrote, produced, directed and edited. “Klepto” received critical acclaim on the festival circuit and was picked up for distribution by Magnolia Pictures. Also experienced in cinematography and post-production, Tom specializes in broadcast animation, VFX, and color correction. As a current member of the DGA, Tom collaborated with Dr Dre on his acclaimed show “The Pharmacy”, serving as DP/Editor. Tom is bilingual and speaks fluent English and Spanish.

Alberto Belli

Alberto Belli

Alberto Belli was born in Mexico and currently lives in LA where he got his MFA from USC. He is a computer science engineer turned director. His diverse body of work has garnered tens of millions of views, praise from the global media, and acclaimed film festivals including — SXSW, winning the Cannes Young Lions Director Award, and being recognized twice by the Emmys Foundation for best comedy short film. He loves making people laugh. He has directed spots for international brands like Visa, Snickers, Hyundai, Pepsi, among many others. Most recently he directed his first feature for Warner Media, directed two episodes for the Netflix hit series “La Casa de las Flores”, and appeared as the sole filmmaker judge on CBS’s “The World’s Best” hosted by James Corden which premiered after the Super Bowl.